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Reitan

Better service for stores and smoother warehouse work flow with AMCS

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About Reitan

Reitan Distribution delivers consumer goods to a wide range of chain stores in Denmark, including 7-Eleven, Rema1000, Q8, XY and Statoil. The company is part of the Norwegian Reitangruppen, which is one of the largest retail companies in Scandinavia.

In Denmark, Reitan Distribution supplies more than 900 stores with dry foods, refrigerated products and frozen goods, using approximately 100 trucks. The goods are distributed from the main terminal in Horsens and a satellite terminal in the Copenhagen area.

10

Reduction in distribution costs

50

Reduced time spent from order deadline to delivery

48

Founded

6600

Deliveries a week

Challenge

Reitan Distribution’s main objectives of acquiring a new transport planning system were to provide better service for both warehouses and stores and to become able to control and monitor execution...

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Challenge

Reitan Distribution’s main objectives of acquiring a new transport planning system were to provide better service for both warehouses and stores and to become able to control and monitor execution, thereby also obtaining traceability and proof of delivery. In addition, the system should contribute to reaching the overall target of reducing distribution costs by 20-25 %.

Solution

In order to achieve these goals, a thorough research and selection process was initiated, resulting in the choice of AMCS’ solution. "The main reasons why AMCS’ system was chosen were its flexibility as regards dynamic planning and the fact that it is very user-friendly", explains Preben Lyng Nielsen.

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Solution

In order to achieve these goals, a thorough research and selection process was initiated, resulting in the choice of AMCS’ solution. "The main reasons why AMCS’ system was chosen were its flexibility as regards dynamic planning and the fact that it is very user-friendly", explains Preben Lyng Nielsen. "Besides, the system links well with the financial side of the business. With the system’s dynamic planning facilities, we can now see right away how much we will gain from making plan adjustments. It also enables us to control the level of resource utilisation and the invoicing of hauliers."

"AMCS Retail Planner was implemented quickly and efficiently and was generally well received”, continues Preben Lyng Nielsen. "The implementation required a lot of groundwork, but with passionate managers, acceptance from the stores, and the excellent help of AMCS ’s consultants, it went well altogether."

Results

Reitan Distribution has gained decisive advantages from implementing AMCS Retail Planner. As Preben Lyng Nielsen points out, "We are very pleased with having detached ourselves entirely from dependence on external planning systems. AMCS’s system has enabled us to even out the workload throughout the week and to gather orders in the same districts on the same routes. This is absolutely crucial."

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Results

Reitan Distribution has gained decisive advantages from implementing AMCS Retail Planner. As Preben Lyng Nielsen points out, "We are very pleased with having detached ourselves entirely from dependence on external planning systems. AMCS’s system has enabled us to even out the workload throughout the week and to gather orders in the same districts on the same routes. This is absolutely crucial."

Major benefits from implementing the system:

  • A minimum reduction of 10 % in distribution costs
  • Time spent from order deadline to actual delivery reduced by 50%
  • Significantly improved overview and much more flexible execution
  • Increased control of the process as well as the invoicing and utilisation of resources
  • Better service for stores and smoother warehouse workflow

"AMCS’s highquality, dynamic systems has resulted in numerous benefits which cannot all be quantified in money terms", adds Preben Lyng Nielsen in conclusion. "It has truly been a quantum leap for us."

Reitan achieves success using the following AMCS solution:

The main reasons why AMCS’ system was chosen were its flexibility as regards dynamic planning and the fact that it is very user-friendly.

Preben Lyng-Nielsen, Reitan

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Read more on how Reitan provided better service for both warehouses and stores.

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